“What matters in my work is not simply consulting the archives of a maison, but grasping the very soul of the brand.
Only then can I pioneer without losing its essence.”
— Marie Boutteçon
Understanding the Soul of a Brand
Our work is born of harmony:
artistry balanced with methodology,
poetry anchored in precision
From first sketch to finished creation, we bring together visionaries, artisans, and makers, turning ideas into rare, enduring expressions of beauty.
Projects
Louis Vuitton / LVMH / Parmigiani Fleurier / Singer Reimagined / Christophe Claret / Les Frères Rochat / Jaquet Droz / Audemars Piguet / Private Labels clients / Bespoke for collectors / more.
360-degree view
Her approach combines clear vision with creative sensitivity, balancing intuition with technical mastery. From the silhouette of a case to the finish of a dial, she ensures that every detail carries intention and style.
For Marie, art is inseparable from horology. It is what lifts a watch beyond function and makes it dreamlike, timeless, and alive. She works with the conviction that ideas only have value when matched with craft, uniting creativity, precision, and savoir-faire into a seamless whole.
Skills
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With a comprehensive understanding of the watchmaking industry, we provide a clear vision of the brand’s watch segment, its needs, and the infinite creative possibilities, while respecting the essence of the Maison.
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Every watch is a canvas for dreams. Design involves a genuine working methodology and striking a balance between function, form, and poetry, while always keeping product development in mind. Studies, sketches, gouache, 3D—all these tools are used to bring ideas to life.
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We bring together artisans and makers, turning ideas into rare, enduring expressions of beauty. We work with internal teams to develop, produce and ensure the thoroughness and accuracy of the initial idea, and we bring in talent when external creative forces are needed.
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We have the ability to develop high perceived value both for industrial collections and more artisanal timepieces. Ancestral methods, regional local crafts, rare techniques—our trusted network of exceptional craftpeople and our understanding of all these savoir-faire allow us to push the boundaries of techniques.
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We create collections that honour heritage while looking to the future -Opening the doors of a Maison, feeling its soul, immersing ourself in its history, identifying its creative strength, bringing out the best in it, and telling its story through products imbued with meaning and innovation. That's what we do.
